Successful Collaboration with LiveUP Media Brings The Story of DeepSleep to Life

To check out the video, find the post on our LinkedIn.

When Allan Rowland and his team at LiveUP Media first reached out with an offer to create a free sample video, we were intrigued—but skeptical. Like many growing companies, we’re used to getting pitches that promise “value” but rarely deliver more than a generic product. Still, we agreed to a first conversation, and that made all the difference.

From the start, Allan approached us not as service providers, but as strategic partners. Instead of jumping into production, we paused to reflect. Could a video truly bring value to our company at this stage? What tool were we still missing in our outreach toolbox? Who were we really speaking to: and who were we still failing to reach?

Those early conversations were revealing. They challenged us to go beyond the obvious, to reconsider our message and its impact. As a company built on scientific rigor, it’s easy for us to speak to researchers, clinicians, and technologists. But communicating the power and relevance of our technology to a broader audience—that takes a different kind of clarity. A different kind of storytelling.

Together, we explored that space. LiveUP delivered four initial versions of the video, each a reflection of our evolving dialogue. Two of those drafts resonated deeply; two didn’t quite land. But rather than seeing that as a failure, we saw an opportunity. It sparked a longer, more deliberate conversation about what was working, what wasn’t, and why. Allan’s team wasn’t afraid to ask hard questions. Those questions revealed blind spots we hadn’t fully acknowledged.

That conversation became a turning point. It informed and inspired our next steps, pushing us to take ownership of our message in a new way. Our marketing lead translated those insights into a detailed storyboard, mapping out each edit, transition, and visual cue needed to bring our story into sharper focus. That clarity enabled Allan’s team to move quickly and confidently. Within just a few days, we had a final version that felt fully aligned with who we are, and where we’re going.

The final product does more than showcase our technology. It captures the spirit of our team, our purpose, and the science that drives us. More importantly, it gave us a blueprint for the kind of content we want to create moving forward: content that is honest, nuanced, and grounded in reflection.

This collaboration has taught us that great storytelling isn’t about simplifying science: it’s about distilling it. The value we bring is multi-layered, and not every message needs to explain everything. But every message should be intentional. It should reflect the depth of our work and the humanity of our team.

Going forward, this experience will help shape how we create. We’ll question more. Plan more deliberately. And above all, aim to communicate with clarity and purpose. Whether it’s through video, writing, or design. Authenticity is not just a buzzword for us; it’s the filter through which we measure whether our message deserves to be out in the world.

We’re now working with LiveUP Media on a second video—this time, focused on explaining our neurostimulation technology in a way that resonates with both experts and curious newcomers. It’s a tough challenge. But we’re confident that, with the same spirit of openness and curiosity, we’ll get there.

And once it’s ready, you’ll be the first to see it, right here and on our social channels.